Amazon PPC
Achieve increased visibility, sales, and profitability, using our PROVEN advertising strategies
Amazon PPC
Amazon PPC is critical to your success in driving traffic to your listings.
We have helped our clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize your listings.
Real Client Examples:
Sponsored Products
Sponsored Display
PPC Management Service Includes:
Dedicated PPC Manager
Detailed Keyword Research
Listing Optimizations and Niche Study
Campaign Structuring and
Management
Decrease in ACOS, Increase in
Sales
Campaign Optimizations Based Upon Data
Constant Monitoring and Reporting of Campaign Performance Metrics
Bespoke PPC Strategy
Auto Campaign
Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
Brand terms are negated
Auto campaigns now have targeting split into 4 areas:
Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
Brand Campaign
Brand terms are only used in this campaign Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
Competitor Brand Campaign
Competitor Brand Term Targeting Competitor brand names are only used in this campaign Set up to target competitor’s brand keywords in order to gain market share. Often very small spend, high results, low impression counts, incremental sales.
Competitor ASIN targeting
Selective ASINs we want our product to show up on their detail pages. We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
Manual Campaign
Highly segmented ad groups will have the most benefit, most spend, and most sales. Keywords are all manually chosen. We use a bid modifier to bid higher for top of search pages. Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
Defensive ASIN Targeting Campaign
Target ASIN from your own catalog. Places your ads on the detail page of your own products Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales.
Sponsored Display
Retargeting
Past Purchasers
Category and ASIN targeting Display.
Video Ads
Hot and in demand.
Requires professional shot videos.
Recommended time: 30 seconds.
Requires Brand Registry.
Keyword Strategies
We add the keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.
Broad Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Phrase Match
Must contain the phrase, can have other words in search result
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.
Get Listing Copywriting
PPC Service Include:
- Dedicated PPC Manager
- Detailed Keyword Research
- Listing Optimizations and Niche Study
- Campaign Structuring and Management
- Bespoke PPC Strategy
- Constant Monitoring and Reporting of Campaign Performance Metrics
- Campaign Optimizations Based Upon Data
- Decrease in ACOS, Increase in Sales
Frequently Asked Questions
If you have questions about our products or are curious about how they work, our FAQs are the perfect place to start.
New campaigns will see increased traffic and impressions immediately. It takes several months to optimize campaigns with bid adjustments and removing poor performing keywords. The time period needed varies based on the product, market and advertising budget.
We bid strategically based on historical performance to reduce costs and align budget to sales.
We refine keywords, match types and ad copy for relevance. Listings and landing pages are tailored to highlight product value.
Our consolidated dashboard and automation enables efficient oversight across all campaigns to identify optimization opportunities.
We continuously analyze metrics like ACoS, ROAS, CTR, conversions to guide budget allocation decisions and campaign optimization.
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What Sets us Apart
Choose us for the best value, quality, and service available.
In-depth understanding of Amazon algorithms
Cutting-edge marketing
strategies
Proven success with clients' Amazon businesses
Our 3-Part Process
We work hard to get a holistic understanding of your business. Once we’ve identified your needs and your goals, we’ll begin our work. See the process we follow below.
Onboarding
Setting expectations
🚀 Onboarding Survey
🚀 Kick Off
🚀 Competitor Analysis
🚀 Account Audit
Optimization
Never-ending cycle of work
🚀 Catalog
🚀 PPC
🚀 SEO
🚀 Design
Results
Setting expectations
🚀 Traffic
🚀 Conversion
🚀 Sales